5 topics
Equipment
- How to get equipment for your gym
- Where to source it
- When to buy new, and when to buy used
- Machines worth buying, and machines to avoid
- Brands that are good, and brands to avoid
For gym owners & future gym owners
8 Years of Running a Gym, Handed to You in 2 Hours
Run a profitable gym without the 8 years of trial and error it took me.
Short application. No payment today.
$1,500 · 2-hour Zoom with me
Use one thing I teach you, and this call pays for itself.
The truth about owning a gym
Most Gym Owners Learn It the Expensive Way
The wrong building. The wrong equipment. Pricing that doesn't cover the bills. Members who stop paying and nobody chases them.
- Thinking about opening a gym and don't know where to start? This is for you.
- In the middle of opening and scared you're about to overpay for everything? This is for you.
- Open, but members come and go and revenue won't move? This is for you.
- Working nonstop and the gym still isn't where you want it? This is for you.
Trust me, I've been there. I know exactly how that feels, and I know how to get you out.
Who you're learning from
George Roman
I own Roman Empire Gym in League City, Texas.
I came to the U.S. from Mexico and was working in my dad's tire shop at 10.
At 19, I dreamed of owning a gym. From 19 to 23 I saved every dollar, drove across the country to hand-pick my machines, and opened my first gym in 2018. No business background. No investors. I put every dollar back in.
Eight years later, Roman Empire Gym has done millions of dollars in revenue, and lifters drive in from all over the Houston area to train here.
Along the way I made mistakes that cost me hundreds of thousands of dollars. You don't have to.
What your call includes
A 2-Hour Strategy Session With Me
-
01
2 Hours, 1:1, Face-to-Face on Zoom
Just you and me. Bring your biggest problems and we'll solve them, live, for your gym.
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02
I Review Your Gym Before We Talk
Your website, your socials, your numbers. I'll show up already knowing your situation, so we don't waste a minute.
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03
Bring Your Equipment Questions
What to buy, when to buy new or used, and which machines and brands to avoid. Bring your list and ask me.
Your call
- 2-hour 1:1 strategy session
- Zoom
- Pre-call review of your gym
- Included
- Price
- $1,500
The call that pays for itself
I've put $5M+ into my gym learning what works. Take one thing I teach you, put it to work, and this call pays for itself.
Plan your call
What You Can Ask Me
Two hours goes fast, so we won't get through all of this. Use it as a map. Pick what matters most to your gym and come with your questions ready.
4 topics
Building & Layout
- How to find the right building
- What size to get: the danger zone between too small and too big
- Choosing the right type of space and location
- Laying out your gym floor, and why it matters so much
5 topics
Your Team
- Who your first hire should be
- How to structure your team
- Do you need a manager? When?
- What a manager actually does
- What the front desk is responsible for
3 topics
Most owners overlook thisPricing & Billing
- How to price your gym
- When to bill members, and how often
- How to collect when members don't pay
2 topics
Marketing
- How to market your gym
- How social media marketing really works
3 topics
More Revenue
- Personal training: should you add trainers, or focus on memberships?
- Trainers on staff paid hourly, or contracted out?
- Daily sales beyond memberships: day passes, drinks, supplements, shirts
3 topics
Running the Gym
- The gym software I recommend
- Should you offer 24/7 access?
- Should you be open and staffed 24/7?
Tip: Write down your top 3 questions before the session. You'll get the most out of our time together.
Questions
Before You Apply
Is $1,500 really worth it?
Think about what one fix is worth to your gym: a better price, members who actually pay, more money coming in every day. Use one thing I teach you and this call pays for itself. I've put $5M+ into my gym learning what works. You get two hours of it.
I haven't opened yet. Is this too early?
It's the best time. The most expensive mistakes happen before you open: the building, the size, the layout and the equipment.
I've been open for years. Is this still for me?
Yes. Billing, collecting from members who don't pay, pricing, your team and extra revenue are all on the table. See the full list of topics above.
Is it really you on the call?
Yes. It's a 1:1 Zoom with me, not someone on my team.
What if two hours isn't enough?
I review your gym before we talk, so we skip the basics and go straight to your biggest problems. Come with your top questions ranked.
How does applying work?
Fill out the short form. My team reaches out to set up a quick discovery call. If we believe I can help, you pay to lock in your time, then we meet face-to-face on Zoom.
Can I get a refund?
Every sale is final. This is my personal time, so there are no refunds.
Apply for your call below.
- 1Fill out the form
- 2My team calls you for a quick discovery call
- 3If it's a fit, you pay to lock in your time
- 4We meet face-to-face on Zoom
2-Hour Strategy Session
$1,500
Short application. No payment today.